Cookie Policy

Last Updated: July 16, 2026

1. Introduction

Welcome to marcoscafe.rest, the official website of Marcos. We are committed to being transparent about how we collect and use data related to you. This Cookie Policy provides detailed information about how and why we use cookies on our website, and the choices you have regarding their use.

This policy should be read in conjunction with our Privacy Policy and Terms of Service, which are also available on our website. By accessing or using our website, you acknowledge that you have read and understood this Cookie Policy.

For any questions or concerns regarding this policy, please contact us at:

2. What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, tablet, or other internet-enabled device when you visit a website. They are widely used by website owners to make their websites work more efficiently, improve user experience, and provide reporting information.

Cookies are created by the web server and sent to your browser, where they are stored. The server can retrieve information from your browser by reading the cookie whenever you visit the site again. This allows the website to recognize your device and remember your preferences and actions over time.

There are several types of cookies based on their origin and duration:

2.1 First-Party vs. Third-Party Cookies

  • First-Party Cookies: These are cookies set directly by Marcos when you visit marcoscafe.rest. They are used primarily to improve your experience on our website.
  • Third-Party Cookies: These are cookies set by external services or partners (such as Google or Facebook) that appear on our website. These third parties may use cookies to track your online activity across multiple websites.

2.2 Session vs. Persistent Cookies

  • Session Cookies: These are temporary cookies that exist only during a single browsing session. They are deleted from your device as soon as you close your browser.
  • Persistent Cookies: These cookies remain on your device for a set period of time after you close your browser. They are activated each time you visit the website that created them.

3. How We Use Cookies

Marcos uses cookies for a variety of purposes on our website, including:

  • Ensuring the website functions correctly and securely
  • Remembering your preferences and settings
  • Understanding how visitors use and interact with our website
  • Improving and optimizing our website content and performance
  • Delivering relevant advertisements and marketing content
  • Measuring the effectiveness of our advertising campaigns
  • Providing social media features and integrations
  • Protecting against fraud and maintaining security

4. Types of Cookies We Use

We categorize the cookies we use into four main types:

4.1 Essential / Strictly Necessary Cookies

These cookies are fundamental to the operation of our website. Without these cookies, certain features of the website cannot be provided. They are usually set in response to actions you take, such as setting your privacy preferences, logging in, or filling out forms. You cannot opt out of these cookies if you wish to use our website, as they are necessary for it to function properly.

Essential cookies help us:

  • Maintain the security and integrity of our website
  • Authenticate users and prevent fraudulent use of accounts
  • Remember items in online order forms or shopping carts
  • Remember your cookie consent preferences

4.2 Analytics / Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our website. They help us understand which pages are the most and least popular, how visitors navigate through the website, and whether visitors receive error messages from certain pages.

All information collected by these cookies is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our website and will not be able to monitor its performance.

We primarily use Google Analytics for this purpose, which is a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

4.3 Functional Cookies

These cookies enable our website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages. Functional cookies allow the website to remember choices you make (such as your language preference or the region you are in) and provide enhanced, more personalized features.

If you do not allow these cookies, some or all of these services may not function properly.

4.4 Advertising / Targeting Cookies

These cookies may be set through our website by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other websites. They do not directly store personal information, but are based on uniquely identifying your browser and internet device.

If you do not allow these cookies, you will experience less targeted advertising. We use Google Ads and may use similar advertising platforms to reach customers who may be interested in our food offerings.

5. Specific Cookies We Use

The following table provides detailed information about the specific cookies used on marcoscafe.rest:

Cookie Name Provider Purpose Type Duration
_ga Google Analytics Registers a unique ID that is used to generate statistical data on how the visitor uses the website. Used to distinguish users. Analytics 2 years
_gid Google Analytics Registers a unique ID that is used to generate statistical data on how the visitor uses the website. Used to distinguish users within a 24-hour period. Analytics 24 hours
_gat Google Analytics Used by Google Analytics to throttle request rate, limiting the collection of data on high-traffic websites. Analytics 1 minute
_gcl_au Google Ads Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. Stores and tracks conversions. Advertising 3 months
_ga_[ID] Google Analytics (GA4) Used to persist session state. Stores and counts page views for Google Analytics 4 reporting. Analytics 2 years
cookieconsent_status Marcos (First Party) Stores the user's cookie consent status to remember whether the user has accepted or declined cookies. Essential 1 year
PHPSESSID Marcos (First Party) Preserves user session state across page requests. Used for session management on the website. Essential Session
_fbp Facebook / Meta Used by Facebook to deliver a series of advertisement products such as real-time bidding from third-party advertisers. Advertising 3 months
fr Facebook / Meta Used by Facebook to deliver, measure, and improve the relevancy of ads. Contains a unique browser and user ID. Advertising 3 months
lang Marcos (First Party) Remembers the user's selected language preference for a consistent browsing experience. Functional Session
cart_token Marcos (First Party) Stores items added to the online ordering cart or reservation preferences so they are not lost during a visit. Essential / Functional 7 days
IDE Google DoubleClick Used by Google DoubleClick to register and report the website user's actions after viewing or clicking on one of the advertiser's advertisements to measure the efficacy of an ad. Advertising 1 year

6. Third-Party Services and Cookies

We work with several third-party services that may place cookies on your device when you visit our website. These include:

6.1 Google LLC

We use Google Analytics to analyze how our website is used. Google Analytics generates statistical and other information about website use through cookies. The information generated is used to create reports about the use of our website. Google's privacy policy is available at: https://policies.google.com/privacy.

We also use Google Ads (formerly Google AdWords) to advertise our food services online. Google Ads uses cookies to track conversions and serve targeted advertisements.

6.2 Meta Platforms, Inc. (Facebook)

We may use the Facebook Pixel and related tools to measure the effectiveness of our advertising, understand the actions people take on our website, and reach people who have visited our website with relevant ads on Facebook and Instagram. Facebook's privacy policy is available at: https://www.facebook.com/privacy/policy.

6.3 Other Third-Party Services

We may integrate other third-party tools and services on our website (such as online reservation systems, food ordering platforms, or payment processors) that may also use cookies. We encourage you to review the privacy and cookie policies of any third-party services you interact with through our website.

7. How to Manage and Control Cookies

You have the right to decide whether to accept or reject cookies (with the exception of strictly necessary cookies). You can manage your cookie preferences in several ways:

7.1 Browser Settings

Most web browsers allow you to control cookies through their settings. You can set your browser to refuse cookies, delete existing cookies, or alert you when a cookie is being sent. Please note that if you choose to block or delete cookies, some features of our website may not function properly.

Here are links to instructions for managing cookies in popular web browsers:

7.2 Opt-Out Tools for Analytics and Advertising

In addition to managing cookies through your browser, you can use the following opt-out tools provided by third-party services:

7.3 Mobile Device Settings

If you access our website through a mobile device, you can manage interest-based advertising preferences through your device settings:

  • iOS (Apple): Go to Settings > Privacy & Security > Tracking
  • Android (Google): Go to Settings > Google > Ads > Opt out of Ads Personalization

8. Impact of Disabling Cookies

While you have the right to manage and disable cookies, please be aware that doing so may affect your experience on our website. Here is a summary of what may happen if you disable specific types of cookies:

Cookie Type Impact of Disabling
Essential Cookies The website may not function properly. You may not be able to complete online orders, make reservations, or access secure areas of the website. These cookies are required for basic functionality.
Analytics Cookies We will be unable to understand how visitors use our website, meaning we cannot identify and fix issues or improve the website experience based on user behavior data.
Functional Cookies Some enhanced features may not be available. Your preferences (such as language settings or remembered form data) will not be saved between visits, requiring you to re-enter information each time.
Advertising Cookies You will still see advertisements, but they will be less relevant to your interests. Disabling these cookies does not reduce the number of ads you see, only their relevance.

9. Applicable Laws and Your Rights

As a business operating in the United States, Marcos complies with applicable federal and state laws governing the use of cookies and online tracking technologies, including:

  • The Federal Trade Commission (FTC) Act: We follow FTC guidelines on transparency and fair information practices regarding online tracking and data collection.
  • California Consumer Privacy Act (CCPA) / California Privacy Rights Act (CPRA): If you are a California resident, you have specific rights regarding the collection and use of your personal information, including the right to opt out of the "sale" or "sharing" of personal information, which may include certain cookie-based tracking for advertising purposes. To exercise these rights, please contact us at [email protected].
  • Children's Online Privacy Protection Act (COPPA): Our website is not directed at children under the age of 13, and we do not knowingly collect personal information from children through cookies or other means.

10. Do Not Track (DNT) Signals

Some browsers include a "Do Not Track" (DNT) feature that sends a signal to websites indicating that you do not want to be tracked. Currently, there is no universally accepted standard for how websites should respond to DNT signals. As such, our website does not currently alter its data collection and use practices in response to DNT signals from your browser. However, you can use the cookie management options described in Section 7 to control tracking on our website.

11. Updates to This Cookie Policy

We reserve the right to update this Cookie Policy at any time to reflect changes in technology, legislation, our business practices, or other developments. When we make changes, we will update the "Last Updated" date at the top of this page and, where appropriate, notify you through a notice on our website or via email.

We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies. Your continued use of our website after any changes to this Cookie Policy constitutes your acceptance of those changes.

12. Contact Us

If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies and similar tracking technologies, please do not hesitate to contact us:

Marcos

We aim to respond to all inquiries within 30 business days. For California residents exercising rights under the CCPA/CPRA, we will respond within the legally required timeframes.


This Cookie Policy was last updated on July 16, 2026. © 2026 Marcos. All rights reserved.